Swift, who was also publishing director of Centaur titles Precision Marketing and New Media Age, the left in February following a restructure at the company.
This is the first time the ISP has appointed a chief executive. The ISP said Swift had been given a brief to expand the ISP’s services. She will take up the position on 2 June.
ISP chairman Clive Mishon said: “The brief we set ourselves was to appoint someone that already had a profile in the marketing industry who could not only provide leadership for the ISP but help change people’s perceptions of sales promotion and the ISP.”
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