Cocktail will create team-ups with retail, leisure and media brands and aims to drive fish4’s registrations and newsletter subscribers. The activity will target 18 to 35-year-olds and begin in January as the new year is a peak time for job searching.
The promotion mechanic is likely to include a competition element, such as the opportunity to win £1,000 worth of clothes to wear for a new job. Fish4 is run by the Newsquest Media Group and Trinity Mirror.
By Julia Buchanan, Promotions & Incentives, 11 November 2008, 12:25pm
Fish4 looks to create promotional partnerships
LONDON - Trinity Mirror-owned job search site fish4 has appointed Cocktail Marketing to create promotional partnerships as part of its aim to increase its membership.
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