The ‘Win a Prize of a ‘Loaf’ time’ campaign will appear on 29m packs of bread and include a code that consumers can enter online for a chance of an instant-win. The promotion ties into the upcoming release of a new Wallace and Gromit film to show on BBC1 at Christmas called ‘A Matter of Loaf and Death’.
Prizes include tickets to a VIP screening of the film, home entertainment systems and family trips to the Wallace and Gromit experience at the London Science Museum.
Separately, cookware brand Pyrex has also teamed up with the animated duo for a promotion. The offer will give away free Wallace and Gromit kitchen accessories when select non-stick bakeware is purchased.
By Julia Buchanan, Promotions & Incentives, 02 December 2008, 2:20pm
Kingsmill teams up with Wallace and Gromit
LONDON - Kingsmill has teamed up with characters Wallace and Gromit for a six-week on-pack promotion to drive sales amongst families.
All Comments
Morley#99 - 02 December 2008
Cracking!
To post comments please log in here
- Head of Online, La Senza Lingerie
- £excellent plus package, North London
- Account Manager - BTL, Daniel Marks Recruitment
- £25-30k + benefits, West London
- Website Trading Manager, Propel
- £20000-£50000, South East England
- Head of Creative Design – Innovator Brand, Aquent
- Up to £55k + Bens, West London
News By Email
You can sign up for our bulletins. Select bulletins you are interested in, enter your email address and click the button below
Comments