The activity, created by agency Filmology, aims to both drive sales and awareness of the upcoming film among families. Consumers can enter a promotional code from the packs online to find out if they have won a prize.
Prizes range from family tickets to see the animation or annual cinema passes. Brioche Pasquier is aiming to raise awareness of its brand as it expands its UK distribution network.
By Julia Buchanan, Promotions & Incentives, 08 December 2008, 4:00pm
Brioche brand teams up with Universal for prize draw
LONDON - French bakery brand Brioche Pasquier has teamed up with Universal Pictures for an on-pack promotion around its upcoming film The Tale of Despereaux.
Family animation: The Tale of Despereaux
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