The promotion, created by agency Mostra, will target the retailer’s fashionable ABC1 women audience and starts on 19th January. Phase Eight customers will receive a sample chapter of Isabel Affair’s book with their in-store purchases.
The initial print run of the novel will also include a 20 per cent discount voucher for the high-street store.
An online competition with a £250 worth of Phase Eight vouchers prize will be promoted through the sampler and the retailer’s website and newsletter. A special event in the flagship store will also give 1,000 copies of Affair’s previous novels away.
By Julia Buchanan, Promotions & Incentives, 11 December 2008, 4:35pm
HarperCollins partners with fashion store Phase Eight
LONDON - HarperCollins has joined forces with high-street fashion retailer Phase Eight to drive sales of new chick-lit novel, 'A Vintage Affair'.
Novel promotion
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