The promotion allows consumers to enter an online prize draw to win tickets for themselves and three friends to attend a VIP party. The events are being held in London and Manchester in Spring next year.
Lynx Bullet is designed to be used as a portable ‘top-up’ deodorant and will launch next month with an £8m media spend. In January this year, Lynx relaunched its website with free mobile content offering tips on how to woo women.
By Julia Buchanan, Promotions & Incentives, 16 December 2008, 12:10pm
Lynx launches VIP party promo behind Bullet
LONDON - Unilever deodorant brand Lynx has launched an online competition to promote it pocket-sized Bullet range.
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