The Big Kick, which won the business after a three-way pitch, will launch its first work for the Becks brands in a summer on-pack promotion.
Recently Becks has made a number of moves to underline its artisitic credentials. Last year Becks created a series limited edition bottles with labels featuring works of art from graduates at the Royal College of Art while the brand also runs its Becks Fusion music event.
The appointment of The Big Kick follows InBev's appointment of Mother as it's lead above the line agency for Stella Artois.
By James Quilter, Promotions & Incentives, 12 March 2009, 10:00am
InBev appoints The Big Kick for Becks push
LONDON - InBev has appointed The Big Kick to handle its below-the-line marketing for Becks, Becks Vier and Becks Alcohol-Free.
The Big Kick wins Becks brief
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