Toshiba ties in with Star Trek for promo competition

 

LONDON - Toshiba has launched a promotional campaign and product tie-in with the current Star Trek movie.

Star Trek: tie in with Toshiba
Star Trek: tie in with Toshiba
 

The electrical brand signed a deal with licensing agency CPLG to use Star Trek in marketing its laptops and DVD players.

As part of this the Toshiba has launched an competition offering its customers the chance to win a trip to the US where they can take part in a zero gravity flight.

Zero gravity prizes have proved a popular draw for brand's targeting a male demographic. Last year deodorant brand Sure for Men launched a zero gravity competition for its Quantum range.

You can only enter if you have bought one of a number of Toshiba products; these carry a relevant product code which can be entered online.

Toshiba has also developed five exclusive Star Trek related laptops and DVD players.

 

X

You must log in to use Clip & Save

 
 

All Comments

There are currently no comments.

 
 

To post comments please log in here

 
 

Jobs

 
 

News By Email

You can sign up for  our bulletins. Select bulletins you are interested in, enter your email address and click the button below

Preview
Preview
Preview
 
 
 
 

Poll

Is sales promotion the best term to describe promotional marketing?